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Hooks and Attention: How to Make Videos People Watch

Hook types, the first few seconds, editing that keeps people watching, story structure, scripting, thumbnails and titles, video formats, and the psychology of attention. For YouTubers, TikTokers and anyone making Reels or Shorts.

Content Creation

NShared by Noa Bergman

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Hook Types: Ways to Open a Video

The named styles of hook creators use to open a video, and how to tell them apart from the first line. For anyone writing the opening of a YouTube video, TikTok, Reel or Short.

The First Seconds: Visual, Audio and Text Hooks

What a viewer sees, hears and reads at the very start of a video, from on-screen text and sound effects to vertical framing and the parts of the screen the app covers. For creators and editors cutting the opening of short and long videos.

Editing to Keep People Watching

The edits, transitions, sound effects and on-screen text that editors use to keep a video moving. For creators and editors who want to name a technique when they see it and pick the right one for a moment.

Locked · 45 questions inside

Story Structure for Short and Long Videos

Named story shapes, story rules and comedy structures you can use to plan a 30-second Short or a 30-minute video. For creators who want each part of a video to lead to the next.

Locked · 44 questions inside

Scripting a Video

The words and methods for planning and writing a video script, from the outline to the last line, and how to deliver it on camera. For creators who want a script that sounds natural and keeps people watching.

Locked · 44 questions inside

Thumbnails and Titles

Named techniques for designing a thumbnail, common title formats, and how the two work together, plus YouTube's custom thumbnail requirements. For creators who want people to pick their video from a page of others.

Locked · 45 questions inside

Video Formats and Styles

The named video formats creators use, from GRWM to the video essay, and how to tell them apart when you see one. Also covers the practical differences between short vertical video and long horizontal video.

Locked · 46 questions inside

The Psychology of Attention

The named effects from psychology that video techniques rely on, from the orienting response to the peak-end rule. Learn what each one says so you can spot it in a video and use it on purpose.

Locked · 45 questions inside

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