Hook types, the first few seconds, editing that keeps people watching, story structure, scripting, thumbnails and titles, video formats, and the psychology of attention. For YouTubers, TikTokers and anyone making Reels or Shorts.
You’re reading a free preview. Sign up to see every topic and question — and to play this deck as games.
The named styles of hook creators use to open a video, and how to tell them apart from the first line. For anyone writing the opening of a YouTube video, TikTok, Reel or Short.
42 total questions
Card #1
Question hook
Card #2
Contrarian hook
Card #3
Callout hook
1. A renovation video opens: "This is the finished kitchen. Now let me show you the 30 days it took." Which hook is this?
2. A video opens: "You've been holding your phone wrong for every video you've ever filmed." Which hook is this?
3. A video opens: "5 settings to change the day you buy a new camera." Which hook is this?
1. On YouTube Shorts, the ___ option lets you make a Short using a part of someone else's video.
Hint: It means making something new from an existing track
2. A hook or title that promises something the video never delivers is called ___.
Hint: It baits you into clicking
3. The word hook comes from songwriting, where it means the catchy part of a ___ that sticks in your head.
Hint: What a songwriter writes
