Hook types, the first few seconds, editing that keeps people watching, story structure, scripting, thumbnails and titles, video formats, and the psychology of attention. For YouTubers, TikTokers and anyone making Reels or Shorts.
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What a viewer sees, hears and reads at the very start of a video, from on-screen text and sound effects to vertical framing and the parts of the screen the app covers. For creators and editors cutting the opening of short and long videos.
39 total questions
Card #1
Text hook (on-screen text hook)
Card #2
Visual hook
Card #3
Scroll-stopper
1. On TikTok, which part of a vertical video is covered by your caption and username?
2. You put a price tag on the right edge of a TikTok, halfway up the screen. What is most likely to cover it?
3. Every one of your videos opens with "Hey guys, welcome back to the channel." Which change puts the reason to watch at the very start?
1. On Instagram, the still image shown for a Reel on your profile grid is called its ___.
Hint: Like the front of a book
2. When you post a TikTok with audio you recorded yourself, TikTok lists it as "___ sound", and other people can use it.
Hint: The opposite of borrowed
3. Free music and sound effects for your videos are in the YouTube Studio Audio ___.
Hint: A place you borrow from
