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  1. Browse decks
  2. Digital Marketing: SEO, Paid Ads, Email & Analytics
Public deck

Digital Marketing: SEO, Paid Ads, Email & Analytics

The terms, formulas and rules behind SEO, paid ads, email, social media, analytics and growth metrics. For marketers, founders and freelancers, and anyone preparing for an entry-level digital marketing role or certificate.

Marketing
MShared by Marcus Lindqvist
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SEO: On-Page and Technical
How search engines crawl, index and rank pages, plus the tags, redirects, status codes and Core Web Vitals that affect it. For anyone who looks after a website's search traffic.
MCQ: 11
Fill-in: 10
Flashcards: 14
Pair match: 11
46 total questions
SEO: Content, Links and Local Search
Keyword research, backlinks and link attributes, topic clusters, and how local businesses show up in Google Maps. For people writing or planning content that has to rank.
MCQ: 10
Fill-in: 9
Flashcards: 13
Pair match: 11
43 total questions
Paid Search and Paid Social
How pay-per-click ads are priced, targeted and bid on in Google Ads and on social platforms, with the formulas for CTR, CPC, CPM and CPA. For anyone running or reporting on paid campaigns.
MCQ: 11
Fill-in: 9
Flashcards: 14
Pair match: 10
Locked · 44 questions inside
Email Marketing and Deliverability
Building and segmenting a list, the records that prove your email is really from you, the US and EU rules on consent and unsubscribes, and how email metrics are calculated. For anyone who sends newsletters or automated email.
MCQ: 10
Fill-in: 9
Flashcards: 13
Pair match: 10
Locked · 42 questions inside
Content and Social Media Marketing
The content funnel, paid, earned and owned media, influencer tiers, engagement rate and the US disclosure rules for sponsored posts. For people who plan content or run a brand's social accounts.
MCQ: 11
Fill-in: 9
Flashcards: 13
Pair match: 10
Locked · 43 questions inside
Analytics, Tracking and Testing
UTM tags, how Google Analytics 4 counts sessions and engagement, attribution models, conversion rate, and how to read an A/B test. For anyone who has to report what marketing actually did.
MCQ: 11
Fill-in: 9
Flashcards: 13
Pair match: 11
Locked · 44 questions inside
Growth Metrics and Unit Economics
How to calculate what a customer costs and what they are worth, plus churn, NPS, the AARRR funnel and viral growth. For founders and marketers who report on growth.
MCQ: 11
Fill-in: 10
Flashcards: 14
Pair match: 10
Locked · 45 questions inside
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