Digital Marketing: SEO, Paid Ads, Email & Analytics

1. An online shop moves its blog from shop.com/blog to blog.shop.com for good. Which redirect should each old URL use?

• 301, because the move is permanent and search engines should pass the old URL's signals to the new one
• 302, because a move between two parts of the same domain is always treated by Google as a temporary one
• A five-second meta refresh, because search engines read it as the strongest signal of a permanent move
• No redirect, because a canonical tag on each new page sends visitors from the old URLs there automatically

2. A product page is redirected to a sale page for two weeks, and the original URL will come back afterwards. Which response fits?

• 302, because it signals a temporary move and the original URL should stay in the index
• 301, because it signals a permanent move and the sale page should replace the original URL
• 410, because it tells crawlers the original page was removed and should be dropped for now
• 200, because it serves the sale page at the original URL and tells crawlers nothing has moved

3. You add 'Disallow: /old-offers/' to robots.txt, but those pages still show in Google with no description. What is the most likely reason?

• robots.txt stops crawling, not indexing, so URLs Google already knows from links can stay in the index
• robots.txt changes only take effect after the XML sitemap is resubmitted and the whole site recrawled
• Disallow rules only apply to Bing and other engines, while Google reads only the meta tags on each page
• The pages also need a 302 redirect, because robots.txt rules are ignored for any URL that returns 200 OK