The terms, formulas and rules behind SEO, paid ads, email, social media, analytics and growth metrics. For marketers, founders and freelancers, and anyone preparing for an entry-level digital marketing role or certificate.
You’re reading a free preview. Sign up to see every topic and question — and to play this deck as games.
Keyword research, backlinks and link attributes, topic clusters, and how local businesses show up in Google Maps. For people writing or planning content that has to rank.
43 total questions
Card #1
Search volume
Card #2
Keyword difficulty
Card #3
Long-tail keyword
1. Google's help pages say local results are mainly based on which three factors?
2. Which of these link practices breaks Google's spam policies?
3. Two of your blog posts both target 'email subject line tips', and they keep swapping places around position 15. What is happening?
1. Google's original link-analysis algorithm, ___, was named after co-founder Larry Page.
Hint: One word, two capitals
2. Because a featured snippet sits above the first regular result, SEOs call it position ___.
Hint: A number
3. The expandable list of related questions in Google's results is called 'People Also ___'.
Hint: A verb
