The core of an intro marketing or MBA marketing course: the marketing mix, segmentation and positioning, consumer behaviour, strategy frameworks, product, branding and pricing. For business students and people starting a marketing job.
You’re reading a free preview. Sign up to see every topic and question — and to play this deck as games.
Needs, wants and demand, the five marketing orientations, the 4Ps, 7Ps and 4Cs, and the four ways services differ from goods.
44 total questions
Card #1
Marketing (Kotler and Armstrong's definition)
Card #2
Need
Card #3
Want
1. A 1920s carmaker builds one model in one colour on the cheapest possible assembly line, believing buyers mainly want low prices and wide availability. Which orientation is this?
2. A firm keeps adding features to a mousetrap it believes is the best ever made, without asking whether customers want a better mousetrap at all. Which orientation is this?
3. A timeshare company invites people to a free dinner, then runs a long, high-pressure presentation to close sales on the night. Which orientation does this reflect?
1. Peter Drucker wrote that the aim of marketing is to make ___ superfluous.
Hint: The activity the selling concept relies on
2. A ___ is a single trade of values between two parties, such as paying $500 for a television.
Hint: One completed exchange
3. In marketing, a ___ is the set of all actual and potential buyers of a product.
Hint: Six letters
