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  1. Browse decks
  2. Marketing Fundamentals: Strategy, Positioning & the Marketing Mix
Public deck

Marketing Fundamentals: Strategy, Positioning & the Marketing Mix

The core of an intro marketing or MBA marketing course: the marketing mix, segmentation and positioning, consumer behaviour, strategy frameworks, product, branding and pricing. For business students and people starting a marketing job.

Marketing
MShared by Marcus Lindqvist
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Core Concepts and the Marketing Mix
Needs, wants and demand, the five marketing orientations, the 4Ps, 7Ps and 4Cs, and the four ways services differ from goods.
MCQ: 11
Fill-in: 9
Flashcards: 13
Pair match: 11
44 total questions
Segmentation, Targeting and Positioning
How markets are split into segments, which segments a firm chooses to serve, and how a brand claims a clear place against competitors.
MCQ: 11
Fill-in: 8
Flashcards: 13
Pair match: 11
43 total questions
Consumer Behaviour and Persuasion
How people decide what to buy, the factors and biases that shape those decisions, and Cialdini's principles of persuasion.
MCQ: 12
Fill-in: 10
Flashcards: 13
Pair match: 11
Locked · 46 questions inside
Strategy Frameworks
The planning tools every marketing course uses: SWOT, PESTLE, Porter's Five Forces and generic strategies, Ansoff, BCG, GE-McKinsey and the value chain.
MCQ: 12
Fill-in: 9
Flashcards: 13
Pair match: 10
Locked · 44 questions inside
Product and the Product Life Cycle
Product levels and types, the product life cycle, how new products spread through a market, product mix decisions and the new product development process.
MCQ: 11
Fill-in: 9
Flashcards: 13
Pair match: 10
Locked · 43 questions inside
Branding
What brand equity is and how Keller and Aaker model it, brand architecture, extensions and co-branding, and the difference between brand identity, image and positioning.
MCQ: 11
Fill-in: 9
Flashcards: 14
Pair match: 10
Locked · 44 questions inside
Pricing
The main pricing methods and strategies, price elasticity, break-even and contribution margin calculations, and the legal limits on pricing.
MCQ: 12
Fill-in: 9
Flashcards: 13
Pair match: 10
Locked · 44 questions inside
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